Mobile app development for iOS and Android

A mobile app often gets commissioned "because we should have one," and then it sits there with no users and no updates. We start with the question of whether it's needed at all and which scenarios it actually solves — and only then do we build. That way the budget doesn't disappear into a dead icon.

Native and cross-platform development for iOS and Android. Integration with your systems and APIs. Publication on the App Store and Google Play. Analytics, support, and updates after launch.

That's the first question, and there's no one-size-fits-all answer. Cross-platform development (one codebase for iOS and Android) is usually cheaper and faster to start — a good choice when the app is mostly about screens, forms, and data. Native (separate Swift and Kotlin) is justified when you need maximum performance, complex graphics, or deep work with device capabilities. We don't push the expensive option: in the free assessment we work out what's cheaper to build and more cost-effective to maintain for your task.

Swift, Kotlin, cross-platform frameworks — chosen for the task and the budget. Integration with the backend and external APIs. (see the matrix: Services)

Like all our development — by the "10% Path": the concept and a working prototype are free, the first working product (MVP) is 10% of the agreed estimate, then stage by stage. We carry store publication through to the end. Details — how we work.

The cardinal mistake is cramming everything into the first version. We sort features onto a matrix before estimating:

• Core (in the MVP): the one or two scenarios people download the app for in the first place. Without them there's no product.
• Enhancers (after the MVP): improve convenience but aren't critical to the first benefit — push notifications, personalization, advanced analytics.
• "Nice, but it can wait": things you want but that don't move the metric — into the backlog.
• Traps: features that are expensive to build and easy to overestimate demand for (chats, social features, complex integrations) — we test the hypothesis before building.

The principle: an MVP must prove that people come back for the core. Everything else gets added once that's confirmed.

A company wants "an app like our competitors'" — with a dozen features all at once. Here's how we usually handle it: a free assessment → identify the one or two scenarios the app is really needed for → a prototype of the core → an MVP with those scenarios → publication → then we expand based on what people actually use. The goal is a working app with users, not an expensive icon that gets downloaded and forgotten.

A published, store-ready app, the source code and the rights to it, usage analytics, and a development roadmap. No lock-in to us: from there you can develop it with your own team or with us.

• Native or cross-platform — which to pick? It depends on the task and the budget; in the free assessment we'll work out what's cheaper to build and more cost-effective to maintain for you.
• Will you help with publishing to the App Store and Google Play? Yes, we carry it through to publication and support it after launch.
• Do we even need an app, or is a mobile site enough? We'll answer honestly at the assessment: sometimes a responsive web portal solves the task more cheaply than a separate app.
• Payment? The 10% Path: concept and prototype free, MVP at 10% of the estimate.