Custom software development
We design and build software for a specific business task — from architecture to release and support. One accountable team for the entire cycle, payment against results: the analysis, concept, and working prototype are done for free.
The problem we solve
Off-the-shelf products rarely fit real processes — you end up bending the business to someone else's logic and bolting on the features you actually need. Custom development removes that, but it scares people with risk: expensive, slow, and unclear whether it'll ever be finished — and you're the one who has to explain a blown budget. We remove the risk itself: the analysis, concept, and working prototype are on us — you pay once you can already see the solution working.
What's included
Architecture designed for growth, not just for hitting the delivery date. Server and client sides by one team — no contractor turf war of "front vs. back." Integrations with third-party services and equipment. Testing and quality control inside the process. Documentation of code and decisions. Release and support after launch.
How the work runs (the 10% Path)
Five stages: task analysis → concept, spec, and fixed estimate → working prototype → MVP → full development in stages. The first three are on us. You personally sign off on each stage before moving to the next. More detail — How we work.
Technologies
Web, mobile, and desktop applications, microservices, APIs. The language and platform are chosen for the task, not for the team's habits. (see the matrix: Services)
Payment model
0 → 0 → 0 → 10% for the MVP → then staged payments for accepted stages. The cost is calculated individually, fixed before we start, and doesn't change along the way. You can gauge your project's scope in the calculator at Project scope estimator.
What you get at the end
A working product, the source code and the rights to it, documentation, and a clear development roadmap. No technical lock-in to us.
How we design for growth (artifact)
Before writing code, we run through six engineering standards — built into every stage, not added after release:
- Testing in every stage — automated tests and QA as we go, not "fingers crossed" after delivery.
- Documentation — code and architectural decisions are described; the product doesn't depend on one person's memory.
- Security by default — access control and validation from day one.
- Reviews and reproducible builds — versioning, code review, predictable releases.
- Source ownership — code and rights are yours once a stage is paid, with no technical lock-in.
- Designed for evolution — architecture for growth and support, not just for hitting the delivery date.
Typical scenario (illustration, not a real client)
A retail chain runs its records across dozens of Excel files; the data drifts apart, and a report takes hours to assemble. How we usually solve this: free assessment → concept of a single system with roles → working prototype on their own data → MVP → phased migration without halting operations. The outcome we drive toward: one source of truth instead of spreadsheets.
FAQ
- How is custom development better than an off-the-shelf solution? The system mirrors your processes, not the other way around. If an off-the-shelf solution covers the task — we'll tell you honestly at the free stage.
- How much does it cost? The cost is fixed before work begins, after the free analysis. For the order of magnitude — the calculator.
- What if the requirements change along the way? The phased model allows for it: changes go in between stages, without breaking the budget.
- Who owns the code? The client, once a stage is paid, with no lock-in to us.